p.s. - I did it in under 10 minutes

p.p.s. - The people who know how to do this save about 80% on their adwords costs from google. Wouldn’t you like to pay half for your keywords and get more traffic?

As webmaster of Video Search Engine http://www.directvutv.com I’ve run many pay per click campaigns resulting in hundreds of millions of impressions. I often find it humerous how there is such an uproar in the SEO community over Adwords and why it is ‘unfair’ to advertisers.

Over the last several years, enough blogs and posts complaining about the ‘google slap’ have been written to make Virgin Founder Branson’s trip to Mars a reality. We could simply stretch out all the comments and walk over them. If you don’t know anything about the ‘Google Slap’, just Google - google slap.

Google’s mission is simple, they just want the user to get the best experience so that they continue to use the website. They want the user to believe that Google will always come up with the best results.

So, when a Google searcher enters — Buy Bitem Dog Toy Houston, the ads that come up will be perfectly matched to the search and the searcher will be able to immediately buy the Bitem Dog Toy from a store in Houston.

So, if the manufacturer of Bitem Dog Toys (Sales 21 Billion last year) is has a Google Adwords campaign competing with Dog World Toys of Houston, (sales $3.50 for fiscal 2008), Dog World Toys will prevail, so long as the Dog World Toys site makes it easy for someone in Houston to buy a Bitem Dog Toy.

The searcher asked, and the searcher got.

Google calls this the ‘Quality Score’ and the score is directly related to the keywords used and the content on the web site.

When you create an adwords campaign, Google will look at the ‘landing page’ you designate for the keyword and grade the ad group against the lowest score of keyword to landing page. This is important - If you have 5 great keywords and 1 poor one, the ad group will score low. So, only have great keywords, and don’t have ANY off-target ones.

So, you keywords and ad group will be ranked Poor, Good or Great. If it’s poor they will make your minimum bid something like $2.00 per click and suggest you improve it. If it’s good, they might charge you only a minimum bid of $0.10 to $0.20. If it’s Great, you will have a minium bid of as little as $0.01 per click, but more importantly, you are going to show more often and higher up on the results than more expensive HIGHER good keywords.

On their website, Google uses an example of Green Beans saying that people who enter Green Beans want to see Green Bean recipies and if presented with Green Jelly Beans, they would have a ‘bad experience’ and would be disappointed with Google.

So I took the example and twisted it a little. I assembled the following web page on one of the sites I manage, finfa.info, a clickbank e-book reseller.

The page is the Best Green Jellybean Web page and can be found at www.Finfa.Info.

I didn’t use any style sheets or style directives to prove that Google doesn’t care what your page looks like. All they look at are the following. And, it’s pretty much the order laid out here.

Title Tag
Meta Description
Meta Keywords - Google says they don’t look at this except when your page has no other content, but it only takes a minute and MSN, Yahoo and other search engines do use these tags.
H1 Headline
H2 Sub Head
H3 Sub Head
Paragraphs containing Text
B Bold Tags
I Italic Tags
U Underline Tags
LI List Items
a Anchor Text

The content of the page is silly but uses all these tags and keywords to make it clear to the robot scanning the page that the page is definately about Green Jelly beans and that you can buy green jellybeans on the page.

So, once I posted the page on the finfa.info web site, I created the following Google Ad Campaign

Best Green Jellybean Site
Get Your Green Jellybeans from the
Only Green Jellybean site online.
www.Finfa.Info

Google recommends that you put a ‘call to action’ in your advertisment. While they don’t let you put words like ‘click here’ in an ad or exclamation points, they do suggest affirmative copy - Get Your Green Jellybeans - meets that criteria.

So, what happened. Google computed the quality scores and it ranked the campaign as Great - You can see my page capture here.

http://www.finfa.info/templates/greenjellybeans.jpg

paulmcp is the webmaster of video search engine www.DirectVuTV.Com

Are you thinking about selling your homes in Granbury? Whether you are moving or refinancing, chances are you will need an appraisal. An appraisal is an estimate of how your home is valued. In order to get the highest appraisal possible you may want to make some improvements, but sellers watch out: while some improvements bring back an great return on your investment, others do not. It is important that the seller do some homework before spending the cash and hiring a contractor.

An appraiser will come to your property and inspect it, observing its physical condition and any defects which might change the property value. The appraiser will record the square footage and floorplan of the house, and will list the size and number of the rooms. If you have any additions in your home such as pools and garages, it will be taken into consideration.

Since the condition of your home will be recorded and will have a significant effect on the final value, it is important that your house is in good condition. On the outside of your home, ensure that porches are repaired and painted, that the siding is in good condition, and that the trim and doors are not peeling. The roof should be in good condition, and windows should be tight and energy efficient without gaps.

On the interior of the house, ensure that all heating and cooling systems are up to code and properly working. Walls should be hole-free and discount wood flooring should be in good condition. Dirty linoleum or carpet should be replaced if they can’t be made to look better.

Once the important repairs have been made, you can consider making improvements to your home. It is important before you do so to figure out just how much a particular improvement might add to your home’s price. Make sure that the money you spend has a positive effect on your home’s value. This can vary between neighborhoods, so find out what local home buyers want, and be careful about over improving.

As a rule of thumb, adding square footage or remodeling kitchens and baths add the greatest value, while custom installations can have a negative effect on the value of your Lake Granbury real estate. The appraiser will know how marketable your improvements are. You should too, before you do them. The small amount of effort and time you invest doing some investigation can have a great impact on the price of your home.

Cleft lip is one of the most common birth defects occurring in the United States. However, with all the technology available in our world today, the exact cause of cleft condition has not been established still. Most people with deep knowledge regarding cleft condition believe that it is caused three major factors. It can be caused by poor health during pregnancy, genetically inherited from one or both parents and genetically syndrome-associated.

cleft lip find out more right now!

The visibility of cleft lip, palate or both usually happens after birth and first physical examination. There are times when a cleft condition is left undetected due to a submucous cleft that remains covered inside the mouth by a smooth unbroken lining.

Once cleft condition is diagnosed, it is necessary to get on with appropriate treatments as early as possible. Diagnoses of cleft conditions are done through intensive medical evaluation. Genetic counseling is needed and mostly recommended to those affected with cleft lip and cleft palate deformities.

cost of cleft lip surgery learn more right now!

Multidisciplinary teams of medical professional are usually compiled to provide the necessary treatments for this particular condition. The cleft lip condition itself and the complications related to it requires various medical specialist in many different fields.

Audiologists and speech pathologist are designated to problems related to language, speech delay, ear infections and hearing loss. While oral and plastic surgeons are responsible for the reconstruction of the deformed areas. An otolaryngologist is the one responsible for the condition associated with the patient’s ear nose and throat.

Reconstructive surgery find out more critical information now!

A team of dental specialist that may include a pediatric dentist, an orthodontist and a prosthodontist helps to assure that the patient will soon be able to have a decent dental bite and a happy confident smile. Growth and psychological development of the child is handled by nutritionist, therapist and social workers.

The treatment involving cleft lip or cleft palate or both varies on several factors. The overall health condition of the child affected with the cleft condition is one of the most important factors that need to be taken into consideration. Treatment approach to the cleft lip or palate depends on its location and the severity of its condition.

Cleft lip repair is usually possible as early as 10 weeks up to 12 weeks of age. Palatoplasy is the procedure that reconstructs a cleft palate condition and it is usually done when the child reaches the age between 9 to 18 months. To achieve great results, additional surgeries and follow-ups are often necessary and most recommended.