One of the hugest paradigms shifts that I have had not only in business but life came from reading Dale Carnegie’s book “How To Win Friends And Influence People” The biggest theme through out the whole book is other people. Speaking in terms of other people interest, learning other peoples names, their birthdays ect. This was a huge eye opener for me. I realized that I spent to much time talking about me and my results and not enough time listening to other people and find out what they are looking to get out of life. This is huge. What about you? Do you spend more time talking about what you want out of life or do you spend more of your time finding out what other people want and finding ways to give it to them.

This for most people is not a easy thing to do. I really think that we are selfish by nature. However by increasing your awareness you can start to condition your self to be more in tune with giving other people what they are looking for.

The first step in marketing is to determine who your target audience is. You want to make this really narrow and specific. Don’t be afraid to disqualify. The next step is to Learn to see through the eyes of your target audience. Really feel what they are feeling.

The other day I heard about a interesting study. They took children that were three years old and gave them a box of crayons. When they opened the box they saw a piece of candy. Then they brought a adult into the room. They asked the three year old child what the adult thought was in the box. The child replied candy. They did the same study with 5 year old children. When they asked the 5 year olds what they adults thought was in the box they said crayons. Somewhere between the ages of 3 and 5 we learn to see through the eyes of other people.

When we are marketing however this almost seems to be counterintuitive we want to tell people how great we are and how great our company is. We believe for some reason that is going to make them want to buy from us. When in fact its not that at all. You need to find out what there pain is and really relate with them. You want them to be thinking WOW this person really understands me. He knows exactly what I’m going through. Then you want to talk about how you can solve that very problem .

This method is not only true in marketing but every aspect in your business and life. People for the most part don’t really care what interests you. They care what interests them. When you are making sales call you should be spending about 10 percent talking and 90 percent listening and asking questions.

I suggest that everyone reads Dale Carnegies “How To Win Friends And Influence People” if they haven’t already at least 5 times.

There are many strategies to making money on the internet, but for most it all seems to be a great mystery. That is why Ryan spends his time teaching people how to create financial freedom from home with a company called Global Resorts Network. Sign-up right now for Ryan Dunn’s FREE training videos to find out the techniques and principles you need to start making money online today– Go here: http://www.ryandunn.biz