In the last few years, parenting gear has transformed into sleek, functional products that are trendy and stylish. We can thank the “celebrity baby boom” for this trend. Because more top celebrities than ever before are having families in the public eye, parenting has become…. cool. Imagine that! The celebrity baby boom has marked parenting forever, not only attitudes and work cultures, but also the products we buy to make parenting easier.

Take a look at how corporate culture has changed its tune. More Fortune 500 companies than ever are trying to make it easier for employees to balance work and family life. For example, rooms that mother can feed in, baby-changing stations in bathrooms, and even corporate day-care centers are becoming less a fantasy and more a reality in many top corporations.

Let’s focus on parenting gear again. Designer diaper bags are one example of how a featureless product has been transformed by the shift in values that support parenting. This product used to be the calling card for the frumpy parent who was out-of-touch with the world, but today many designer bags are walking down the stage by famous models. This trend has spilled over into home comfort products as well; for instance a Barefoot Dreams cozy for the living room to complement designer baby blankets is a choice that was not possible ten years ago Welcome to the high-fashion of parenting!