If you sell anything on the web, then I am sure that you already know that a good ranking is vital, but do you realise that getting a good ranking is a result of a good backlink building campaign. Backlink building is simply a collection of backlinks on other sites that point towards your website via a hyperlink. One can think of these in terms of a voting system; a backlink is a vote for your site a link from your site is a vote to whoever you are linking to. Obtaining these backlinks can be a problem though. Why would anyone place a link on their site towards yours?

Get Backlinks
In years gone by, these backlinks were done on a reciprocal basis. Basically, for every backlink that someone gave you, you reciprocated by placing a link back to them from your site. For many years, this was good enough, and many sites established good rankings and good website performance on the basis of reciprocal links.

Get Backlinks
However, unscrupulous people started to manipulate the system, so the search engines changed the ways in which the linking system worked, so that these days, a reciprocal link, whilst still counting towards your collection of votes, no longer carries the same weight as it did before. No two links are the same. Webmasters suddenly became aware of things such as one way backlinks and anchor text. One way backlinks links that are not reciprocated. Anchor text is the text contained within a hyperlink that is effectively voting for your site. Use of keywords or phrases in urls carry more weight with the search engines.

Guaranteed Website Traffic
What is more important today is authority and relevance. If your site is about Acme printers for example, another site about printers linking to your site would carry more weight than a site about noodles. Authority means the trust that is placed on a site by the search engines. If they believe that you are an expert on cuckoo clocks, then any links you give out will carry more weight than a site without authority.

You can avoid the normal search results, meaning the free results found in searches, by using ppc or pay per click advertising. This is a system where you pay for every click an advert sends to your site. This is good in one sense because it means it doesn’t matter a great deal if your site has thousands of backlinks or not. You should be able to see results straight away. If you get it wrong however, it can be expensive.

There are many clever people out there that find and exploit ways to get backlinks to your site. If the sites providing the links are authority sites with high page rank, these links could be very valuable to you.