As entrepreneurs, we’d all like to see our brand grow to household recognition. This can be achieved - believe it or not - by using a variety of promotional products.All the commercials and advertising in the world cannot do the trick. The key to achieving brand recognition is to get your company brand in front of the customer often, over a long period of time.
How to Use Promotional Products.
Promotional products take a variety of different forms. Almost any product can be sold as a promotional item if you think about it. T-shirts, golf balls, pens, notepads, calendars… the list is endless. And every product you create to promote your company will have your brand and business name written on it. Then each time a potential customer looks at, or uses your promotional item they will be connecting with your brand.
The most common way to distribute promotional products is to give them out when a customer appears in person. For instance when you give out your business card, you could also give a pen or maybe a small magnet.If they happen to be a really good customer, think ahead and order a nice personalised item such as logo golf balls or a silver pen set with their initials on it. This should be something that’s useful, and also contains your brand name somewhere.
Sometimes, you can drop a little something in the snail mail to them saying thanks for your patronage. Think a little wider and you could promote your brand to an entire team. A nice gesture might be to create notepads with the names of each member of a sales team that send you business. Whatever it is, make sure it has your brand name on it, and that it’s easily recognisable.
When’s the best time to use promo-products?
The absolute best time to give away a product is when you first meet the customer. Put your company name in as many different places in your building as possible. If you’re visiting a sales team’s office, why not hand them out a business card and a pen when you meet them? Then, when they go to use it - everyone uses pens - they’ll remember your company.
Alternatively, you could hand promotional products to suppliers when they come to see you.When you have built rapport with them, you might strike up some discounts.
Why bother?
The benefits are enormous; giving customers your promotional products helps them associate your business with that particular product line. A token of appreciation shown to a supplier could pay dividends further down the line.
Either way, the benefit is easy to see and the entire idea is centered on advertising, branding and recognition. In essence, the strategy works out as extremely cheap advertising for your company.Those folks that use your products and do business with you will tell their colleagues about you.
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