One interesting reputation management firm is Easy Reputation Management (easyreputationmanagement.com). According to Gary Hill, the founder, the reputation management industry is full of lies and many firms aren’t really honest about the level of work required. Many internet marketers are correct when they say SEO firms tend to be really dishonest, and don’t produce very good returns. Easy Reputation Management has the aim of actually being affordable to smaller companies, and being worthwhile.

Reputation management is very closely related to SEO; if you know SEO, then you can do reputation management. The purpose of SEO is to make a website or page rank highly in search engines like Google, Yahoo and Bing. To optimize your site to appear in search engines you need to concentrate on the basics like title tags, header tags, meta tags, and good keyword density - then you just build links to the page. With reputation management we are basically doing the same thing. The objective is always to eliminate negative results down to the 2nd or 3rd page, by creating new positive content and ranking it in the first page, or building links to existing positive content to bump down any negative content.

As an example, let’s say there is a company called Fred’s Toasting. When you go to Google and search for ‘Fred’s Toasting’, there might be a lot of good positive content about the company like press releases, articles and positive reviews. But what if there is a result on a site like ripoffreport saying that Fred’s Toasting is a total scam?. Naturally, this is going to have a very bad impact on potential customers who research Fred’s Toasting before making a purchase. A good reputation management company will bump up the rankings of positive content about their clients, as well as make new positive content; when positive content overtakes the negative listing, it will get bumped down.

The aim of Easy Reputation Management is to provide reputation management services at reasonable rates. The founder, Gary Hill, says that most reputation management firms over-complicate the process and try to make their work sound highly advanced. The reality is it just involves basic SEO, and none of the methods or strategies are super expensive or require a lot of time. It’s important to be sceptical when someone wants tens of thousands of dollars for reputation management services, but won’t tell you how they do it because their methods are ‘trade secrets’. If a firm won’t tell you how they achieve results or what SEO strategies they actually use, then how can you actually trust that they will do anything.

Reputation management is not the only service that Easy Reputation Management offers; they also have brand building services and name building services.