If you are in the market for a 40-inch (102cm) LCD television as either an upgrade or new addition, the KDL-40EX503U would be a fine choice, with its popular size, outstanding features and very good price in the low £700s in most UK outlets.|If you are trying to choose a 40-inch (102cm) LCD television for upgrade or as an additional room appliance, the KDL-40EX503U should make a winning choice with its popular form factor and outstanding features, not to mention its attractive price in the vicinity of the low £700s at most UK stores.|If you are looking for a 40-inch (102cm) LCD television to upgrade from older technology or to add to your room decor, you can’t lose with the high performance KDL-40EX503U with its popular size and good price in the low £700s at most outlets in the UK.}

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The KDL-40EX503U is an excellent combination of technology and performance with contemporary style and elegance to deliver impressive viewing experience in any location.

The KDL40EX503U LCD TV has a rich collection of features that include:
* Full HD Panel
* 100Hz Motionflow technology
* Bravia Internet Video
* 24p True Cinema technology, and
* Built-in Freeview-HD receiver.

The built-in Freeview-HD tuner is contract and subscription free. Just plug your TV to a standard aerial connection and immediately enjoy digital and HD Freeview television channels. Do check ahead to make sure that Freeview-HD broadcast is available in your area.

The full HD panel is capable of delivering 1080p pictures at full resolution for maximum enjoyment of Blu-ray movies or high definition TV programming, as well as for playing video console games.

The Full HD 1080 system displays all the picture information that was transmitted, thus reproducing exactly the same image with all details intact.

The Bravia ENGINE 3 is the technology responsible for pictures with superior colors, excellent contrast and detail, and tones that are realistic. Enjoy the benefit of high quality viewing even if the source is in conventional Standard Definition (SD) and not High Definition (Hd).

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A large measure of the Bravia’s excellent picture performance is due to 100Hz Motionflow technology, which outputs the signal at twice the usual frequency, thus effectively doubling the frames for smooth playback, especially of fast action sequences.

With Bravia Internet Video, wirelessly visit video sharing web sites such as YouTube. And with easy connectivity to multiple devices via DLNA and four HDMI ports, Bravia Sync and XrossMediaBar, you get unmatched sourcing of varied multimedia content, from a wide array of compatible still and movie cameras to disc players and USB storage devices.

All that visual value is complemented by robust sound from S-Force Front Surround audio technology and excellent TV speakers.

Bravia Internet Video allows you tap into a world wide web of online content, via broadband, to reach online sources of news and information and entertainment from the confines of your room. Bookmark favourite online videos to share later with family and friends. This Sony Bravia KDL40EX503U is also Wi-Fi ready, making it easy to connect to the wireless home network and avoid complex cable jam.

This model is also equipped with the Ambient Sensor to intelligently adapt the screen’s backlight to match ambient illumination conditions in the room for pleasant viewing.

You can link various devices using USB Media Player straight to your Bravia TV - from cameras and camcorders to laptops and MP3 players, including USB Memory Sticks, even if they are remotely located within your home network, with DLNA technology.

Bravia Sync enables you to command other Sony devices using your Bravia TV remote control.

In turn, Cinema Mode shows movies as close to the original director’s creative ideas as possible, accurately reproducing the intended contrast and tones, colours and lighting, in each scene intended.

Elegance, sleek presence and profile, plus outstanding performance features, all define great value for money in the Sony Bravia KDL40EX503U.

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