by Maria Johnsen
Numerous folks may have heard of the word textual content . What does it indicate? It means letters, words, phrases, sentences and paragraphs that can be “read” by a search engine’s robot program called a “spider.” It is the search engine’s spider that “reads” your Website. If the spider cannot see something, it doesn’t exist as far as the search engine is concerned. Search engine readable text would possibly not be observable to you, but it is visible to search engines if the text is incorporated as part of the web site’s underlying code. Search engine spiders do not “see” what you see when viewing a Website. You may see pretty pictures, graphics, text, movies, and animations. The spider may see nothing at least nothing that it can search and index. Search engines visit the special code behind the Website, not what is displayed in your browser window. To see what a search engine sees, display your favorite Web site. Then, with your mouse, perform a “right click” on the Web page page to pop up a menu.
If you are using Internet Explorer, look for “View Source” on the menu and click on it (If you don’t see “View Source” as one of the options in the menu, then click again on another part of the Web page. Stay away from menus, flash movies, graphics, photos and the like.) The resulting window displays what the search engine sees, which, of course, looks like a bunch of code to you and me. The best way to make certain textual content is usable by search engines is to focus on the effective use of search phrases or key phrases within well-written text. The use of keywords and phrases on a page should be natural but purposeful, not forced or overdone. Your Web page should not resort to “tricks” to put keywords and phrases in the Web page’s search engine readable text.
One more way to increase your Web page’s visibility and listing is to publish quality articles and documents on the various document submission sites. These sites will publish your (approved) document on their own site, and it will usually be picked up by other sites or blogs looking for good content. The result is that a number of links are created from those sites back to your Website. Below is a partial list of smaller search engines and article submission links.Don’t use dynamic pages unless you completely have to. Search engines have problem reading dynamic pages, so any keyword optimization you may have included on the page will be for naught. Dynamic Web pages are created “on the fly” as a visitor navigates from page to page. The content of dynamic Web pages is usually stored in a database, and is not loaded for presentation until the content is requested.
Again, don’t use fraims unless you have a compelling need to do so. Any content contained within a Web page’s Content frame is often imperceptible to search engines. Frames involve one Web page file (the Master frame) loading content from some other Web file into another frame (the Content frame). All the search engine sees is what is contained in the Master frame, which is usually just the meta-tags, a banner file name, and navigation elements. Any of the stuff in the Content frame isn’t seen because it’s not really part of the Master frame and its underlying code; the content file is just referenced by the Master frame. By the bye, any keyword or SEO work you’ve done goes to waste.
Broken Links. be certain that that all links on your Website work properly. Search engines do not like broken links. A broken link is simply a link that displays a “Page Not Available” or some other such message. Your listing rank will be lowered if search engine spiders find broken links on your page.Do not use link farms or link sharing schemes. Search engines very much value links from like-site to like-site; they do not like links from unrelated site to unrelated site. Your listing rank may be lowered if your Web page is part of a link farm. Linking schemes will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail.Do Search Engines care about, reward or penalize the visual or aesthetic appeal of your Web site? In a word, No. Ugly Web sites can be ranked as high or higher as visually appealing or highly creative Web sites. In fact, the design ways, tools, utilities, components, and gimmicks many visually stunning Web sites use actually often prevent those Web sites from being effectively spidered, indexed or listed. So how much attention should you give to your Web site’s visual appeal? It depends. If your Website illustrates your artistic capabilities, such as for an artist, musician, or photographer, then you should make certain that your site is highly aesthetic, and you will likely have to make some compromises between aesthetics and web optimization. If your Website is an e-commerce Web page, then it can actually be quite ugly and still be effective both in regards to search engine optimization and user interaction. Most of us, I think, just want a good looking, appealing Web site that search engines like, too.
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