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Scoring A Touchdown With Your Open House

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by Hal James

The open house has been part of the real estate selling process for years. That being said, most people still do an atrocious job throwing them. That is until you read this article and put the tips into practice.

A home is where life happens. That means it is hardly spic and span most of the time. Once you decide to sell, the home is no longer a part of your life. It is simply a product that must be moved off the shelf. That means tuning it up.

I am continually amazed at how often I attend an open house and see what people do with the windows. More often than not, they leave the blinds covering a window that has a good view. Do not make this mistake. Leave them open!

We are known as consumers. As part of our consuming, we produce trash. This is true for any one of us. When you have an open house, make sure all trash is gone. Garbage receptacles should all be emptied and not smelling horrific.

The shower doors are often a closely inspected item. Do not just clean them. Go the extra step. Clean them and then use a window squeegee to finish them off. You want them to look brand spanking new.

The toilets are another area that will get attention. Clean them thoroughly. Make sure to get the area behind the area where they tilt up and the outer section of the bowl where it meets the floor. The seat should be left down.

For some reason, the focus point of every home seems to be the kitchen. Yours should sparkle. This is a critical room, so clean everything like you have never cleaned before. Bake something that smells tasty to appeal to the sense of smell.

If you need a priority list for cleaning the kitchen, start at the stove. Top to bottom, inside and out, it must appear to be not clean, but new. Buyers know this is where the action occurs every day and will inspect it closely.

The place we store our food is next on the list. The refrigerator is nearly impossible to always keep clean, but you need to do it now. Do a big clean the day before the open house and then give it a once over an hour before hand.

At this point, the home should be pretty clean, but there are a couple of things left that still clutter it up. What? Your family and pets. The open house is a period where they are forbidden to be in the home. Give them the boot.

Ultimately, you want the home to look as new and buffed out as possible. It is the equivalent of selling a used car. Get it spic and span. Only then will your open house be a success.

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Finding the Bottom of the Real Estate Market

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by Hal James

Everyone knew the real estate market would pull back from the astronomical highs earlier this decade, but nobody suspected this. Given the scorched earth that is the real estate market, can we finally expect things to turn around?

Of course, you already know most of this. The question for many people in the real estate market or considering getting into it is whether we are at the point where things will start to turn around. Put another way, have we found the bottom of the market?

After nearly three years of dropping prices and bad news, one would think the real estate market has to be getting close the bottom. After all, buyers are going to jump in soon given the good deals out there. Ah, but what if they cannot?

The situation is obvious. Homes have dropped in value to the point where there are plenty of steals to be had. So, why are vast numbers of buyers still on the sidelines? Maybe it is because they simply cannot get in the game.

Although the market appears ready to flip around and get hot again, it is missing one important ingredient. There simply is no cash to be had. Banks are in bad shape and simply are not lending money to buyers.

It is rather ironic. The problems of the banking industry are related directly to the problems surrounding subprime mortgages. This has resulted in banks failing or under severe stress, which means they cannot loan money to buy homes now.

The banking problems have been pretty bad so far. Unfortunately, the worst is definitely yet to come. This is why you see the Federal Reserve taking actions that it did not do even in the Great Depression. Yes, it is that bad.

Subprime loans often get the blame for the current mess. They were part of the problem, but now things are worse. The infamous liar loan, also known as a stated income loan, is starting to rear its ugly head. Yes, the loans are defaulting in mass.

Another wave of defaulting loans are going to sink a lot of banks. Throw in a slowing economy and inflation and we have a huge mess coming. There is no light at the end of the tunnel until late 2009 at the earliest.

How bad are things? So far, most bank failures have been limited to small regional banks. Now, however, it is expected that at least one huge bank used by millions is going to fail by the end of the first quarter of 2009. Nobody knows the name.

Without money, nobody can transact real estate purchases. While the real estate market might be prepared to get back on the upswing, the banks are not. Until they repair their balance sheets, real estate will continue to lag.

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Generate Offers With For Sale Signs

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by Hal James

How times change. Five years ago you could sell your abode if you just thought about it. Now the market is as tough as rawhide. To move your home in this market, you need to focus on the finer elements of selling it.

There are a lot of factors that go into selling a home. From landscaping to repairs, there are plenty of guides on the things you need to do to get your home in shape before listing it on the market. In this article, we are going to take a look at a specific part of your marketing.

The internet has revolutionized the real estate industry. Buyers use it to find homes, so make sure to take pictures and list it online with sites. It will really help. That doesn’t mean, however, that you shouldn’t use basic marketing as well.

Using real estate signs to market your home is an old, but good, technique for generating buyer interest. Yes, those signs on telephone polls. They always generate interest even if many sellers fail to realize as much.

Most people think buyers only look at singular homes. How quickly we all forget. When we were buyers, what did we look for first? Not homes. We looked for areas that were good investments.

When buyers find an area they like, they will drive it. Always! When they are driving the neighborhood, they are very attentive. You’ve seen them in your area. They are the drivers that lurch to across the street to read a for sale sign!

You can only provide limited information on your real estate sign. What would you want to see? How about contact info? Price? The number of bedrooms and baths? The size? List it all in readable writing.

The purpose of the for sale sign around the neighborhood is only to generate a bit of interest by buyers. The for sale sign you post at your home has an entirely different purpose. It should provide much more information and be non-threatening.

As soon as you list your home for sale, print out brochures with pictures and all the information you can think of. Now post a stand alone for sale sign in the yard with a box. Pack it with brochures for buyers to take, to wit, the bait.

What have we done? We’ve taken a buyer that knew nothing about your home and put a brochure in their hands. All using one of the oldest real estate marketing techniques. Not bad, eh?

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