My Personal Blog

Just on everything that I see…

Article Marketing

Published under Internet by Theo McLanahan. No Comments .

by Theo McLanahan

You can help boost traffic to your website by marketing with articles. All that this means is submitting articles that you have written to online article reprint directories.

As you know, having fresh content on your website and blog is key when it comes to getting search engine traffic. Many website owners and bloggers visit article reprint directories on a daily basis, in search of articles to use on their sites.

Articles that you submit to online reprint directories can be used for free by individuals who post them to their website or blog. Even though this does not earn you any money directly, the people who use your articles are required to add a box at the end of their post with information about the author. The information contained within this box is yours to write, so make sure to put in a link to your website and mention products and services available there.

Your information, including a link to your website, will thus be presented to anyone who reads your article. Depending on which bloggers and website owners choose to use your articles, you may be exposing yourself to hundreds, thousands, or even millions of potential customers. That could lead to lots of clicks to your website’s link.

A Google search for ‘free reprint article directories’ will yield a large number of websites that you can use. There are general directories and other more specific ones where all the articles they offer are written on a specific topic, such as health or food.

You don’t have to limit yourself to just one directory; feel free to submit your writing to as many as you wish. If you prefer, software is available that will submit articles for you.

Since you could write about literally anything, take the theme of your website into consideration when deciding what your articles should be about. Make your articles appealing to the people that you want to visit your website.

Someone who sells Tupperware for instance, could easily write about food related items or take it a step further an write an article about the fact that the plastic containers are great for organizing toys, bathroom items or even nuts and bolts in the garage.

About the Author:

How Viruses Can Attack More Than Just Your Computer

Published under Computers by Theo McLanahan. No Comments .

by Theo McLanahan

You would be hard pressed to find any computer connected to the Internet without some type of anti-virus software to protect from the thousands of viruses circulating the World Wide Web. However, viruses can hit more than just computers. We need to learn how to protect all vulnerable technology such as routers, networks, and servers.

Routers are used to route network traffic, and are basically a special type of computer. Servers work to serve computers on a specific network.

They typically have more space, more memory, and are faster. There are several different types of servers, such as web servers, file servers, and email and ftp servers.

Anti-virus software is a must for all of these types of systems. They are vulnerable to the same viruses which plague our PCs. Therefore we must work diligently to ensure that they are protected from malicious viruses such as Trojans.

One way that servers and routers can be infected by viruses is from computers which are connected to them. Users can help by ensuring that there computer’s are virus free and thereby prevent the spread to servers or routers.

Users can do this by not only installing and running anti-virus software, but also by using Internet browsers which allow them to limit what types of websites can be visited and what those websites that are allowed may install.

It is also important for all users on a network to be diligent when it comes to opening emails. Most viruses are spread via email attachments which usually come in the form as an executable file, but may come with image attachments as well. Users should never open an email attachment if they don’t know the source or if it hasn’t been scanned for viruses.

In order to better protect servers, routers, and other important systems on our networks, technology companies are working towards better security options. Preventing viruses is vital to keep networks running smoothly.

About the Author:

Small Business - Big Goals

Published under Business by Theo McLanahan. No Comments .

by Theo McLanahan

In the past several years, small businesses have frequently produced items that have gone on to become tremendously popular nationwide. Your business can accomplish similar things if you and your workers are ready to combine all your efforts, putting them together in order to accomplish great things.

When your business has a big goal to reach together, everyone has to do their part to accomplish it. You can think of the business’ goal as the long term goal, and you can further break that goal down into pieces. Each person will be assigned a piece of that big goal. When each person accomplishes their small goal, the big goal will be realized.

This goal setting should be done as a team. Each person should know who is responsible for the other parts of the goal. When everyone knows what is going on and how the project is shaping up, they can work on their piece of the project more efficiently. You can help your employees reach their goals by keeping them motivated, productive, and positive.

Some ways to keep your employees include rewarding them when they have accomplished a mini-goal, keeping them stimulated and challenged by assigning new tasks and projects.

Motivated workers are by nature productive workers too. Completely understanding the project at hand is one of the best ways to boost productivity. When employees have clearly placed personal goals, they are more likely to accomplish them quickly.

A positive work environment will definitely help your employees reach their goals. As their leader, your attitude affects everyone’s attitudes. When you are stressed out and angry, it can bring the whole workplace down. On the other hand, when you are upbeat and energized, other people will feel it and become that way, too. Attitudes are very contagious, so it is better to spread good ones than bad ones.

Small companies are completely capable of accomplishing truly great things. But a leader with a negative attitude who treats their employees poorly and fails to meet important deadlines will affect everyone very negatively. Instead, let your good example show employees the high standard of work you expect from them.

Commending your employees whenever possible, maintaining a positive attitude, and having confidence in your business’s ability to reach its big goals will influence your workforce to do the same. Soon your small business will be realizing your dreams, doing big things.

About the Author:

Creating Graphics for Your Online Business is Important

Published under Business by Theo McLanahan. No Comments .

by Theo McLanahan

If you do business online, you know how important it is to have a website. Your website is your “store front”; it welcomes new customers from around the world. The graphics you choose play a major role in your website’s success or failure.

Above all else, well made, high quality graphics will give your website a great professional touch. Conversely, the entire website will be affected negatively by low quality graphics or images that are poorly arranged, blurry, or otherwise unappealing aesthetically. Right or wrong, visitors to your site will judge your entire business based on the appearance your graphics present. If they consider yours to be amateur, they probably won’t be real excited to do business with you.

Graphics are most effective when they express your brand’s concept to the public while helping customers to quickly and easily recognize your product. Consider one famous example, the Nike “swoosh.” This internationally known symbol appears on the company’s website amongst other images of shoes and athletes that conjure up sports related thoughts.

Nike’s concept, “Just Do It,” is well represented by the images and graphics that are placed on the company’s website. Think for a moment about how you would feel if, upon arriving on the Nike home page, you were greeted with pictures of cookies, cake, and ice cream. You would surely be confused and would probably start looking for the website you were actually after in the first place.

The same theory applies to your website; if the graphics do not convey the message you are trying to send, your visitors will end up confused and click away. The quality of your graphics also affects success of your affiliate programs as well as the number of incoming links you may receive.

By offering an affiliate program, you are asking other people to partner with you and sell your products or services. If the looks of the graphics you choose for your affiliate program do not convey an image that people want to endorse, you will have a hard time recruiting affiliates. If they are going to take the time and effort to promote your product, they deserve to have quality tools to do so. One of the tools they need is quality graphics.

Becoming part of a link exchange means that others will display the image you present them with on their website. If you give them a low quality image that will detract from the visual quality of their websites, they will be much more likely to refuse your offers at making a professional partnership. Any graphic you use as part of a link exchange should be of the very highest quality.

As you can see, graphics play a big part in your business. If you do not have experience with graphic software or don’t feel that you are the best one suited for creating your graphics, you should hire a graphic designer. It may cost more up front, but think about how much money you would lose by having a poor image as your graphic. It is well worth the investment to hire a professional.

About the Author:

Why Are Graphics Important To Your Online Business?

Published under Business by Theo McLanahan. No Comments .

by Theo McLanahan

Essential to doing any sort of business activities on the Internet, a website acts as a sort of online store front, presenting your business to countless international customers. The success or failure that your Internet based business has is greatly influenced by the graphics you choose to use on the website.

Above all else, well made, high quality graphics will give your website a great professional touch. Conversely, the entire website will be affected negatively by low quality graphics or images that are poorly arranged, blurry, or otherwise unappealing aesthetically. Right or wrong, visitors to your site will judge your entire business based on the appearance your graphics present. If they consider yours to be amateur, they probably won’t be real excited to do business with you.

Graphics are most effective when they express your brand’s concept to the public while helping customers to quickly and easily recognize your product. Consider one famous example, the Nike “swoosh.” This internationally known symbol appears on the company’s website amongst other images of shoes and athletes that conjure up sports related thoughts.

Nike’s concept, “Just Do It,” is well represented by the images and graphics that are placed on the company’s website. Think for a moment about how you would feel if, upon arriving on the Nike home page, you were greeted with pictures of cookies, cake, and ice cream. You would surely be confused and would probably start looking for the website you were actually after in the first place.

This idea applies in equal measure to you and your company’s web page. Visitors that are confused by the images they find will not stick around. You are also less likely to be linked from other sites and any affiliate programs you use will certainly be less successful.

Asking other businesspeople to join up with you in an online affiliate program brings with it a certain level of responsibility. Since you are requesting that they sell your products and services, you will want to have high caliber graphics on your website. Otherwise, affiliates will be hard to find. They will not be able to advertise or promote your products if you provide them with poor quality graphics.

Becoming part of a link exchange means that others will display the image you present them with on their website. If you give them a low quality image that will detract from the visual quality of their websites, they will be much more likely to refuse your offers at making a professional partnership. Any graphic you use as part of a link exchange should be of the very highest quality.

As you can see, graphics play a big part in your business. If you do not have experience with graphic software or don’t feel that you are the best one suited for creating your graphics, you should hire a graphic designer. It may cost more up front, but think about how much money you would lose by having a poor image as your graphic. It is well worth the investment to hire a professional.

About the Author:

Why It’s So Important to Make Graphics for Online Businesses

Published under Business by Theo McLanahan. No Comments .

by Theo McLanahan

Essential to doing any sort of business activities on the Internet, a website acts as a sort of online store front, presenting your business to countless international customers. The success or failure that your Internet based business has is greatly influenced by the graphics you choose to use on the website.

Above all else, well made, high quality graphics will give your website a great professional touch. Conversely, the entire website will be affected negatively by low quality graphics or images that are poorly arranged, blurry, or otherwise unappealing aesthetically. Right or wrong, visitors to your site will judge your entire business based on the appearance your graphics present. If they consider yours to be amateur, they probably won’t be real excited to do business with you.

Graphics are most effective when they express your brand’s concept to the public while helping customers to quickly and easily recognize your product. Consider one famous example, the Nike “swoosh.” This internationally known symbol appears on the company’s website amongst other images of shoes and athletes that conjure up sports related thoughts.

When you visit the Nike site, you know you are in the right place, as the images coincide with Nike’s message of “just do it.” On the other hand, if you went to the Nike site and saw photos of ice cream, cakes, and cookies, you would wonder if you were in the right place. You might not even take the time to read the words on the website, as you might just click away and try finding the correct website.

This idea applies in equal measure to you and your company’s web page. Visitors that are confused by the images they find will not stick around. You are also less likely to be linked from other sites and any affiliate programs you use will certainly be less successful.

Asking other businesspeople to join up with you in an online affiliate program brings with it a certain level of responsibility. Since you are requesting that they sell your products and services, you will want to have high caliber graphics on your website. Otherwise, affiliates will be hard to find. They will not be able to advertise or promote your products if you provide them with poor quality graphics.

Becoming part of a link exchange means that others will display the image you present them with on their website. If you give them a low quality image that will detract from the visual quality of their websites, they will be much more likely to refuse your offers at making a professional partnership. Any graphic you use as part of a link exchange should be of the very highest quality.

Graphics and images are clearly a very important part of any online business. Graphic designers can be hired to help you if you are not familiar with the use of graphics software. Although this presents an extra cost, it will prevent you from losing money because customers would find your product to be of an inferior quality. Paying for the help of a real professional is worth the extra money you’ll have to spend.

About the Author:

How Your Domain Name Attracts Customers

Published under Internet by Theo McLanahan. No Comments .

by Theo McLanahan

In today’s world, a website is one of the fastest ways of attracting attention to your business. And the first step to setting up a website is choosing a good domain name.

This is one of the things that often goes overlooked - how your domain name attracts or turns away customers. Let’s look at a few tips.

1. Make Sure Your Domain Describes Your Business

What your website offers should be clear from the domain name. Don’t make your potential visitors guess at what they’ll find on your website.

For example, if your name happens to be Sue Brown and you own a hair salon called Sue’s Hair Salon, get a domain name like, www.sueshairsalon.com instead of www.suebrown.com. Seems pretty obvious, but you’ll be amazed at how many business owners use their personal names as domain names instead of choosing one that specifically describes their business.

Keep it as short as possible as well. It’s easier for your customers to remember and they’re less likely to make typing errors when they enter it in their web browser.

2. Select A Keyword-Rich Domain Name

Most websites rely on Google, Yahoo and other search engines for some (or most) of their traffic. If your business’s keywords are included in your domain, you’re more likely to rank higher in the results.

Spending the time to research your keywords and find a domain that uses them, while still meeting the first criteria (descriptive, short as possible) is well worth the time.

Of course, there are other SEO tactics to implement for better rankings, but getting a keyword-rich domain name is the first step towards ensuring your website will be search engine friendly. Avoid using any weird characters like apostrophes and even hyphens in your domain name as this will eventually affect rankings.

3. Can You Use A Different Extension Than .com?

Well, the answer is yes and no. There’s no reason you can’t use a different extension like .net or .biz if that’s the only way you can get the domain you want. It’s not the best choice however, because everybody thinks in terms of .com. If your site uses something else, it’s going to be an uphill battle to get people to recognize your site. If someone else already owns the .com version, they’re going to get a lot of free traffic thanks to your marketing.

How would you feel if you spend time and money marketing your website and some of those people wound up on your competitor’s customer list instead?

Unless you’re intentionally targeting to brand your business as, let’s say, a nonprofit organization, in which case the .org extension is highly recommended, then sticking to the instantly recognizable .com extension is the best way to go.

So don’t rush into picking your domain name. Research your market and find the keyword phrases that people are searching for. There are quite a few websites that let you research this information, such as Wordtracker.com and GoodKeywords.com. Putting the effort in up front will pay off in the long run.

About the Author:

Are You Letting Yourself Get Sucked Into The Price War Game?

Published under Business by Theo McLanahan. No Comments .

by Theo McLanahan

If you’re selling anything online, chances are you’ve got competition selling similar products. If you don’t have any competition, you’re either really lucky to have found an untapped niche, or you’re probably not selling much which is why nobody else is in that market.

If you have competition, how do you differentiate yourself from them? I hope it’s not based on price…

Competing on price alone is one of the worst things you can do. You’re leaving a lot of money on the table and you’re only going to have the best price until someone else comes along who’s willing to take less profit than you are.

Just ask all the small “Mom & Pop” stores that have been put out of business when Wal Mart came to town how that works.

There is always a way to offer something more or something different than your competition.

If you’re selling an infoproduct, what else could you add to it to make the product more attractive? Maybe an audio version of an ebook, or a physical package with a printed book and the audio version on CD. Or even some extra bonuses that your competition doesn’t have.

Or if you’re selling a physical product, maybe you can include a “how to use it” guide that you write yourself. Or some instructional videos if that makes sense for the product.

Incidentally, this is one of the biggest problems I see with most of the private label rights product offers for internet marketers.

You know the ones - you get an ebook, graphics, sales page and ready-to-post website each month, just waiting for you to post it on the net and start raking in the cash.

Well, the trouble is everyone else who has a membership to that PLR site gets the same thing. Even if there are only 10 other people who actually use a given product, you’re going to have 10 competitors selling the same product with the same website, graphics and sales copy.

And how do they usually compete?

Price.

Now there’s nothing wrong with these PLR packages, but if you just post them up unchanged, you’re fooling yourself if you think you’re going to make a lot of money.

Get some new graphics made. Rewrite the sales letter a bit. Add a couple of bonuses to the PLR package.

Make yours stand out from the crowd. In fact, make it so it’s unrecognizable as the same product.

Quit taking the lazy route and using price as your competitive advantage. You’ll make more money and you’ll make it much harder for someone to come into the market and beat you at your own game.

About the Author:

5 Tips For Getting Your Assistants Off Their Lazy Butts

Published under Business by Theo McLanahan. No Comments .

by Theo McLanahan

There is no rule that says a small business can’t accomplish huge goals. If you have your mind set on accomplishing a huge task, you can definitely achieve it. With a team of motivated assistants, you can take on the world. Motivating people can be difficult, but it can be done. The following are some tips on how to keep your assistants motivated.

Goal setting is a powerful force for motivation. Giving your assistant written goals will help them to understand exactly what needs to be accomplished. Plus, goals are measurable - you either reach them or you don’t. This helps your assistant to be able to measure their progress.

Take some time at the start of each week or month to define and review goals with your assistant. This will help keep both of you on track, and help them to get their assignments completed.

A positive environment will also help with your assistants’ motivation. Even if you live on opposite sides of the world, you can still create a positive working environment.

Perhaps you can all meet for a weekly meeting on a teleconference line or in a web conference room. Help everyone feel like a team by encouraging them to interact with one another. Let them know that they can always ask each other for help or advice if you are not available.

Giving your assistants new challenges will also help keep them motivated. Perhaps they can help you plan a new product or event.

Providing lots of stimulation will keep your assistants from feeling stagnant. If someone works on one task for too long, they can get bored and their work can start to slip. Once their tasks become easy for them, give them a new assignment to take on. You may want to have two or three assistants work on a project together. They may really enjoy the interaction from working as a team.

Contests are another great way to motivate people. You could define a team goal and if the team reaches it, they all receive a price. Or create individual goals to create a sense of competition.

Naturally, everyone is unique and each person is motivated by different things. What works for one assistant may not for another, so it’s important to keep the lines of communication open and to pay attention to the things that motivate each one.

About the Author: